Our mission is deeply personal & rooted in a story of love & determination
I welcome you to U Seed,
where innovation meets sustainability.
— Do-si Farah Founder of U Seed.
Our story begins with a woman, my mother, who faced an unrelenting battle against cancer. It was a battle that touched our family deeply and challenged us in ways we could never have imagined. During those trying times, I was a determined advocate for her health and well-being.
This relentless quest to support her fight, led me to search for organic, chemical-free, and eco-friendly options to boost her immune system. It was a way for me to provide her with the natural, earth-based remedies found in unprocessed food and chemical-free products, knowing her body was already enduring the harshness of chemotherapy.
The Harsh Reality:
What I discovered was a world of challenges. The market was saturated with products that were not only expensive but also difficult to trust. Big industry players dominated, setting prices out of reach for many who, like my mother, sought healthier alternatives. Even when I managed to find a brand I could trust, it often disappeared from the market, leaving me frustrated and disheartened.
This experience left me with burning questions. How could I make organic and eco-friendly products accessible to everyone? How could I simplify the process of finding and verifying the authenticity of these products? And why were small businesses, passionate about creating eco-friendly brands, struggling to survive in the market?
U SEED WAS BORN
When my mother lost her battle with cancer, it lit a fire within me.
I took it upon myself to transform these questions into a mission, a tribute to her legacy of resilience.
The goal was clear: to create a world where poison-free food and earth-friendly products were not luxuries but essential rights for all.
Together, We Rise:
Over the course of two years, I immersed myself in intensive market research and data analysis, delving deep into the heart of the issue. I was determined to unearth a solution. In our rapidly advancing tech-driven world, I harnessed the power of technology to champion nature’s cause.
U Seed took its first steps in January 2021, a humble endeavor initiated by me alone. However, this journey was never a solitary one. Along the way, the unwavering support of my family and friends became the bedrock upon which U Seed was built.
It wasn’t long before our mission and vision attracted a diverse group of passionate individuals. Volunteers, consultants, customers, mentors, and many more joined our cause, breathing life into the U Seed community.
But there’s more to this story. In those early days, I went door-to-door, meeting with clients and personally taking orders from producers to consumers. This experience allowed me to pivot my concept according to the real-life demands, pains, and challenges I encountered face-to-face with my clients. It provided invaluable insights into the entire process, along with the difficulties that might arise along the way. This boots-on-the-ground approach not only shaped U Seed but also forged a profound connection between the mission and the people we aim to serve.
Together, we embarked on a journey to transform the world, one eco-friendly product at a time.
JOELLE EL FADY
B.S in Environmental Sciences
MS in Food Science & Technology
& teacher with 15+ years of experience.
with 25+ years in banking experience in the top ranked banks in the MENA Region
leading positions with 10+ years of experience in IPSOS Stat
Digital operations Manager
with 10+ years of experience in the field
M2 in Environmental Sciences
Head of Volunteers
At U Seed, we embrace the ethos of continuous growth. This commitment extends beyond our entrepreneurial journey; it’s about nurturing our team’s potential. Here’s a glimpse into some of the programs that exemplify our journey:
The early success of a startup is a testament to the remarkable group of individuals who gather around it, fueled by a shared vision & a collective drive.
It’s in these moments that we realize we’ve created a solution that the world truly needs.
by the positive
we make on the lives of those we serve.
As we journey together, we understand that the strength of our mission lies in the unity of our team and the transformative power of our innovation.