What is the Environmental Footprint for social media applications?
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The less sober app
Tiktok comes last in the ranking, but that’s no great surprise. In fact, the application is very energy-hungry, consuming 22.4 mAh at launch and exchanging a lot of data as it scrolls through the news feed. This enormous exchange is due in particular to the constantly running video launch and the many advertisements present on the application.
The application preloads a wide range of content, so if the user is offline, he or she can still access the videos. Tiktok loads around 5 MB of data for 30s after launch, equivalent in this test to 10 preloaded videos.
The most sober application
LinkedIn is the least impactful application according to our results. It exchanges a very low volume of data when the application loads, as well as when scrolling through the news feed. The fact that the social network is focused on sharing text-based posts with a low amount of photos and videos explains this score in particular. What’s more, LinkedIn consumes 13.9 mAh of energy, 15% less than the other applications on the panel.
One-year projection of the impact of the 2 applications most used by the French
According to the We Are Social annual report, the average time spent on social networks is 1h55 per day. When we project the environmental impact over one year for each application, the environmental impact represents 20 to 40 kg eqCO2 depending on the social network. This represents 185km by car for the least sober network.
Data exchanged from social network applications newsfeed (MB)
Article by :Yosr Ben Ammar & Kimberley DERUDDER
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